About Us

Our dream is to transform Latin America and change the world together - shall we?

Latin american
Leadership academy

LALA is a non-profit institution that aims to develop a new generation of diverse, entrepreneurial, and ethical leaders who will serve the Latin American region. We identify high-potential, purpose-driven 14-to-20-year-olds — many of them from historically marginalized communities — and give them access to programs that build skills in leadership, entrepreneurship, social innovation, social-emotional learning, and critical thinking. LALeaders join a lifelong community of changemakers and partner organizations working to address the region’s most pressing challenges.

“We want to bring young Latin American leaders together in a continental network and empower them to bring change to the region."

Diego Ontaneda, CEO

our virtues

Passion for impact. Is truly here for the mission and to push the change that LALA is spearheading. Obsessed with understanding the theory of change. Needs to be working on this problem and has a compelling relationship with the mission.

Grounded in personal development. Skilled at leading and participating in perspective-taking. Demonstrates inclusive but practical approaches to multi-stakeholder problems. Deeply investigates knotted contexts in order to untangle for themselves and others.

Care & commitment to each other. Attentive and inquiring about each other’s professional and emotional needs. Caring enough to be clear about providing and asking for work expectations.

Seeks to understand. Works on understanding and developing awareness: emotional, social, reactive. Questions their current self-awareness.

Obsessed with mastery. Forever curious, obsessed with investigating and iterating on knowledge. Humble in the pursuit of knowledge with a beginner's mindset.

our methodology


selection process

LALA finds high-potential young Latin American leaders from all backgrounds for our virtual camps by using non-traditional selection strategies. When selecting, we focus on leadership potential, a sense of purpose, acts of service, and values alignment. We care more about your concern for fostering a positive impact in your community than your grades, resumé, or test scores.



In our immersive Camps, we seek to develop our students' networking, sense of community, and social innovation skills by proposing intrapersonal and interpersonal activities. Our purpose is to connect them to their social impact leadership identity and other young Latin American leaders.



After being inducted into our community through participation in camps, the students become lifelong members with access to inspirational peers and mentors, leadership opportunities, and exclusive events, as well as resources, scholarships, and opportunities within LALA or partner organizations.

our milestones

July 2017
First leadership Bootcamp in São Paulo, Brazil, with 24 students
December 2018
Launch of the first Ecosystem program: Camp Staff: Coaches
December 2019
First season of the Ecosystem program: Mentorship Program
July 2020
Launch of the first season of Virtual Leadership Bootcamps
July 2021
First season of the Ecosystem program: Internship Program
August 2021
We hit 30 Camps and 1000 members in our community
February 2022
First Ecosystem Application with 20 programs for LALíderes
July 2022
Official launch of our new brand co-created with our community!
July 2023
First in person Leadership Camps in Medellin since 2020
April 2024
Launching of our first local hub in São Paulo, Brazil

impact data

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Received Financial Aid
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LGBTQ+ Community
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Underrepresented Backgrounds
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Low-income LALíderes
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