São Paulo
40h weekly
About Us
LALA is a non-profit institution aimed at developing a new generation of diverse, entrepreneurial, and ethical leaders who will serve the Latin American region.
We identify high-potential, purpose-driven young people between the ages of 14 and 20—many of whom come from historically marginalized communities—and provide them access to programs that develop skills in leadership, entrepreneurship, social innovation, social-emotional learning, and critical thinking. The LALíderes (LALA Leaders) join a lifelong community of changemakers and partner organizations working to tackle the most urgent challenges in the region.
LALA Brazil is the first local hub of LALA Global and aims to bring our organization closer to the local community—which includes LALíderes, partners, and volunteers.
The Field
The Communications area is extremely important for the entire LALA ecosystem. It promotes, positions and establishes a connection with young people, their families, donors and partners. This area plays a vital role in our long-term success, as it will make LALA better known through innovative communication campaigns, with engaging narratives that resonate with our target audience, and with our consistent and attractive presence on various channels, inside and outside Brazil.
The Job
In this position you will be able to develop while working on relevant impact projects for Latin America! You will support building and sustaining relationships with LALA's audiences in the online environment - creating targeted campaigns and actions on the organization's projects and initiatives. You will plan, develop, execute and report on the multi-platform dissemination strategy, with a focus on the digital environment (website, blog and social networks).
Below you will find a detailed description:
- Co-creation of digital strategy: developing and implementing strategies for LALA's digital presence on social networks, media and website. Creation of actions aligned with institutional objectives, target audience and key messages.
- Content planning: preparing and managing the monthly schedule of posts, monitoring trends and opportunities to integrate LALA into the public debate.
- Creative follow-up: working in partnership with suppliers and agencies, ensuring that deliveries are in line with the brief and adjusting as necessary.
- Social listening and community management: monitoring interactions on networks, responding to comments and identifying opportunities for engagement and strategic positioning.
- Execution of proprietary projects: devising and executing projects, such as partnerships with digital influencers, in collaboration with the communications team.
- Paid media management: overseeing paid media investments and developing reports with insights into campaign performance and suggestions for improvement.
- Analysis and performance reporting: generating periodic reports with accurate data and insights on digital campaigns, covering platforms such as Instagram, Facebook, LinkedIn and other proprietary media.
Profile
The ideal person is, like us, driven by a personal mission to make a positive and relevant impact in Latin America!
Here are the essential behavioral skills for this position:
- Effective communication: excellent written and verbal communication skills, with clarity and objectivity.
- Creative agility: quick to identify opportunities to create relevant content.
Aesthetic sense: a keen eye for design and aesthetics, with the ability to offer suggestions for improvement and guide the creative team. - Organization and time management: ability to manage multiple demands, especially under tight deadlines.
- Proactivity: proactive attitude to suggest improvements and carry out actions independently.
- Adaptability: ability to work in dynamic environments, adjusting quickly to new demands.
Here are the technical skills required:
- Written content production: mastery of writing and producing texts for different communication channels.
- Digital trends: continuous attention to new trends in social networks and digital media.
- Advertising tools: knowledge of platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, X (formerly Twitter), YouTube, Google Ads, sponsored links and other paid media.
- Inbound marketing: experience in inbound marketing strategies to attract and engage audiences.
- Website publishing platforms: ability to use tools such as WordPress and Wix to create and manage websites.
- Campaign metrics: mastery of analyzing campaign metrics, including reach, engagement and conversion.
- Performance reports: ability to generate reports on social media, paid media and data analysis via Google Analytics and other tools.
- Full degree in Communication, Advertising, Marketing or related areas.
Here are the desirable skills (may be a plus in this position):
- Postgraduate degree: specialization in related areas, such as Digital Marketing, Communication, or Media Management.
- Experience in the 3rd sector: professional experience in non-profit organizations, especially with a focus on social causes.
- Affinity with education and youth projects: genuine interest in initiatives that promote educational development and youth empowerment.
- Advanced English or Spanish.
Application Process
For questions, please contact: [email protected]
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