Rafaela Herrera believes that education, business, and technology can be powerful tools for building a more equitable world. Across her career, she has been motivated by the desire to expand access, create opportunity, and help people and organizations grow with intention, combining strategy, operations, and innovation in service of social impact.
Before joining the Latin American Leadership Academy (LALA), Rafaela was the co-founder and COO of Sirius Education, where she helped build and scale an AI-focused higher education institution in Brazil. Earlier in her career, she supported more than 500 entrepreneurs through Startup Farm and later as Head of Startups at Cubo Itaú. Her trajectory has also been recognized with distinctions including Forbes Under 30 Brazil and Young Leader by Instituto Anga. At LALA, she brings together mission-driven execution and operational leadership to help strengthen the systems that enable greater impact.
