Victor holds a degree in Social Communication with a specialization in Advertising and Marketing. He has a postgraduate degree in Advertising Copywriting – UX Writing and an MBA in Strategic Marketing Management and Competitive Intelligence. With over eight years of experience in the field, Victor has worked at different advertising agencies and two multinational companies, with LALA (in a way) being his third.
Throughout his career, he has focused heavily on events and content creation, particularly for social media. More recently, he has shifted toward the strategic side of the industry, working on campaign development, project management, and proposing new business ideas.
In his free time, Victor loves watching movies and TV shows (especially rewatching his favorites!), reading books, hitting the gym (someday the gains will come), and, of course, listening to his favorite pop divas.
